Online Location Analytics for Business

CIS 313 - Location Analytics for Business


This course is part of the Applied Business Analytics Certificate. Learn more about the certificate here.

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Course prerequisites and requirements

To be successful in this course, we recommend English language fluency and computer literacy. Familiarity with geographic information systems (GIS) concepts will be helpful but is not required. We also encourage you to make sure your laptop or desktop computer meets the technical requirements.

CIS 105 Computer Applications and Information Technology is strongly suggested as a prerequisite for success in this course.

Quick facts

  • Credits: 3
  • Length: Self-paced or 8 weeks
  • Cost: $25 + $400

What you’ll learn

  • Understand the basic principles of Geographic Information Systems (GIS) including coordinate systems, projections, maps
  • Use industry standard ESRI’s GIS software tools such as ArcGIS Online to question, analyze, interpret, and visualize spatial data
  • Apply geospatial analysis to various business functions, including market planning, site analysis and market research
  • Examine case studies and present how location information can be leveraged in specific industry to solve underlying business problems

What to expect in class

Readings, video lectures, assignments, and quizzes

Exams and grading


Concept Quizzes


Assignment Quizzes


Reflection Story Map


This course appears on your transcript identically to how it appears on the transcript of an enrolled ASU student who has taken the course on one of ASU’s campuses. Course attendance dates will be listed on your transcript. A self paced course will appear on your transcript in the session you complete the course.

This course satisfies 3 credit hours at Arizona State University. It is strongly encouraged that you consult with your institution of choice to determine how these credits will be applied to their degree requirements prior to transferring your credit.

Faculty and course staff




Clinical Associate Professor,

W. P. Carey Information Systems

Arizona State University

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Online Course Manager,

Learning Enterprise

Arizona State University

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Why take ASU Universal Learner Courses

  1. Credit you receive is from a regionally accredited university
  2. Your credit is highly transferable
  3. You only pay the $400 course cost if you pass

Related programs

Online BS in Business Analytics

Mastery Certificate in Applied Business Data Analytics