Fashion (Merchandising), BA

Merchandising is a dynamic field that blends creativity with strategic business insight to bring product ranges to market.

The Bachelor of Arts program in fashion with a concentration in merchandising combines history, business practices and hands-on studio experience to prepare students for a variety of roles in this global industry. Students gain proficiency in illustration skills and fluency with materials, traditional techniques and digital technologies. Students are also prepared for interdisciplinary collaborations in industry through coursework that spans marketing and merchandising, wearable technology, sustainability, management and leadership, fashion and culture.

Course offerings emphasize key skills sought across the fashion retail industry such as merchandising, trend forecasting, consumer behavior analysis, retail management, styling and branding. All courses are embedded with the principles of sustainability, producing the next generation of environmentally conscious industry leaders. Additionally, internships and study abroad may provide further opportunities to advance students’ professional goals.