Digital Audiences, BS

Virtually all companies and organizations seek professionals who know how to grow and engage audiences online. The Bachelor of Science program in digital audiences prepares students to reach audiences strategically with digital content and demonstrate measurable growth.

The program features high-value, hands-on courses in which students develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital content creation. Through elective courses, students develop additional expertise in areas such as management, audience data and media creation. Students may also pursue internships for credit.

Students graduate from the program ready to drive audience growth, execute digital marketing and advance businesses in the digital age.